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• Question via zarias
  sapralot asked: Thus far I've worked exclusively with available light. But recently I received an offer to shoot some corporate portraits, and now I have doubts whether I will come far without lighting gear. Are there any foolproof lighting setups that are easy to learn and apply in various environments? Or should I stick to ambient light and search for appropriate locations instead?
  
  

  And here is exactly why all photographers need to know some simple lighting set ups.

  I don’t want to single you out here but it’s this kind of...

  Question via zarias
• Question via zarias
  agovernmentman asked: Hi Zack. You responded to the person asking about personal style by saying to develop a style and market it to clients who match that style. What I want to know is, what does that kind of marketing look like? Marketing and self-promotion are real weak points for me and I don't have any sense of where to start. How do you go about making it known that you're ready, able and willing to work?
  
  

  Let’s look at marketing from a wide angle perspective first. Every marketing plan needs to have these key things…

  1) Website - Duh. A website....

  Question via zarias
• Question via zarias
  Anonymous asked: About a year ago you blogged about putting together a new printed portfolio, and clearly stated your preference for a physical portfolio. If I recall, you were putting it together primarily for the portfolio reviews at Photo Plus Expo. I just registered for them this year, and was wondering about your experience last year. Did anyone who reviewed your book make any comments regarding physical vs digital (iPad) portfolio preferences? Was it worth the extra effort?
  
  

  It was most definitely worth the extra effort. I met with two art directors who commented they were glad to see a printed portfolio. Both of them...

  Question via zarias
• Question via zarias
  Anonymous asked: Hey-Z man! Quick question here. I just started to work for a free press magazine. I am a student.I own a d3100, 50 1.8, 35 1.8, 180-105 and a sb600. What is the next thing I need to buy?
  
  

  I have at least 50 of these types of questions right now.

  I have this camera.

  I have these lenses.

  I have these accessories.

  I have $xxx amount...

  Question via zarias